Industry example: Information- and Communication Technology

The task

The smartphone industry is among the fastest in the world. In few other industries are the product cycles so short and the competition so strong. This is why it is even more important for manufacturers to train their retailers optimally on the latest developments – promptly and worldwide. Our client is one of the most well-known premium brands in the smartphone market. So high demands are made on the quality of their e-learning solutions: the objective is to the offer the best e-learning in the industry, localised in over 25 countries and languages​​.

The solution

For the smartphone industry, the same applies as for many other industries: for most retailers, participation in e-learning is voluntary. So the most important objective is that the portal and courses are designed to inspire retailers so that they LIKE what they see and WANT to come back regularly. How can this be achieved?

  • Custom-tailored LMS for self-motivated learning
  • Full Responsive Design: suitable for desktop, tablet and smartphone
  • Edutainment: exciting and entertaining presentation of products and features
  • Benefit first: focus on customer benefits as a selling advantage for the retailer

The implementation

The LMS has been custom-tailored for the benefits of retailers. hydra launched its first version in 2007 with ongoing updates and enhancements. At the same time, hydra developed more than 100 courses for the portal.

AUser benefits

  • Intuitive, full responsive design
  • Perfect presentation of the premium brand and products
  • Reward system with various tests, incentives and certificates
  • Various formats of motivating e-learning: product courses, sales competitions, learning experiences (storytelling), qualification campaigns, and more
  • Mobile Learning for self-study and demonstration at the POS

BCorporate benefits

  • Sales support
  • Motivating learning experiences with high voluntary usage
  • Globally managed learning targets
  • Adjustable for the local requirements of markets
  • Fast, cost-effective localisation-workflow
  • CMS for easy content administration

Mobile learning: the app

A highlight of the LMS is the associated mobile learning app. It not only provides all the relevant product information, demos and videos. It also includes special mobile e-learning courses, which are widely used. They are available both online and offline. The app in numbers: *

  • About 800,000 downloads
  • Top 2% app in the field of education
  • 22 country versions in 15 languages
  • Rating: 4.21 out of 5

* According to appbrain, only 4% of the educational apps have more than 50.000 Downloads (October 2014). (


High usage by retailers and very good test results speak for themselves. In Germany, for example, our customer was rated first for their education measures in a survey of “Telecom Handel”. But for us, the most important fact is that our e-learning solutions correlate well with the positive results achieved in mystery shopping.


hydra has been successfully supporting our retailer communications for many years. They address the needs of our retailers and get them involved. (…) The result? Our retailers are impressed – as was the jury of the iF-Award!

Localisation via partner

The objective is to have cost-efficient and fast translations in 25+ languages​​. In top quality and with consistent content.
To achieve this, we work closely together with our translation partner smartspokes zusammen.


We would be happy to show you more about the potential of our international e-learning portals. Simply email us:

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