The race is on
hydra develops relaunch for International Bobsleigh and Skeleton Federation
Stuttgart, 21.03.2012 – Stuttgart advertising agency hydra newmedia has created a new and dynamic website for the Fédération Internationale de Bobsleigh et de Tobogganing (FIBT): www.fibt.com
Today bobsleigh and skeleton are two of the most attractive winter sports in the world – with a stronger television presence than ever before and a steadily growing fan community. Reason enough for the International Bobsleigh and Skeleton Fédération FIBT to enhance its website – a perfect assignment for the online specialists at hydra.
Heike Größwang, Executive Director of the FIBT, is thrilled with the result:
hydra has picked up on the dynamism of the sport and the meteoric success of the Fédération and translated it into a consistent online presence. The FIBT’s new website very successfully conveys both speed and emotionality.
The FIBT’s new site is a top-level presentation of world-class sport – with emotional photos and films, multimedia apps and slideshows. Whether they’re looking for preliminary coverage of the next race, rankings or event diaries, visitors can reach their goal in the shortestpossible time thanks to the clear structures and intuitive navigation. One very special feature of the site is also activated by a single click: the racing mode. It allows users to follow the
races in St. Moritz or Lake Placid, Cortina d’Ampezzo or Königssee in real time – live and straight from the track.
About hydra newmedia:
hydra newmedia is a digital media agency. It specialises in online product experience, branding and retail communication. All across the sales cycle – from acquisition to customer loyalty – hydra primarily focuses on putting products centre stage. E-learning, too, can be a rewarding experience. Retailers around the world use hydra’s innovative online training for efficient product training and sales promotion – on the computer, tablet or smartphone.
hydra’s customers include Sony Ericsson, Schuberth, Daimler, Toshiba, Infront Sports & Media, FIBT, Lunar Europe, Stepstone Solutions and Trelleborg Sealing Solutions.