Digital Retail & Sales

A customer’s point-of-sale experience has a big impact on sales and brand perception. If the sales person is excited about the product to be sold, it’s much easier for them to influence customers. What matters in training sales staff is a motivating approach. This is the best way to impart enthusiasm for brands and products that will, in turn, persuade customers.

What is true for internal distribution also applies to retail. Retailers decide on an individual basis whether or not to complete an online product training. In the end, the most eye-catching and most motivating solutions win – and result in completed training sessions.



Our solutions answer the following questions

  • Which of the new sales and training methods support corporate goals?
  • What’s the best way to present product benefits online?
  • How can information be imparted while simultaneously changing users’ attitudes and behavior?
  • What’s the best way to support retailers in increasing sales at the POS?
  • How can a retailer’s brand loyalty be increased?



PROJECT EXAMPLES


Evobus: CapaCity L

This app provides support for sales staff and customers during trade fairs and at POS. Product benefits become the center of attention.

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Depot: Heartbeat

Awarded the “E-Learning Award”, this training offers game-based learning on smartphones. A fun way to enhance service and sales skills.

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Costa: A Sea Voyage of Discovery

Travel agents get to learn everything about the Costa fleet and products on six exciting routes. Awarded the “E-Learning Award” in the category Gamification.

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HUGO BOSS: 7 Steps to Sales Success

In this interactive web-based training, sales associates learn how to persuade customers by offering unique shopping experiences, individualized consulting, and outstanding service.

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Sony Insider app

The insider app supplies Sony retailers with information about the latest products. For POS situations, the app offers explanatory simulations that help retailers persuade their customers.

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