Benteler E-Learning

E-learnings for Benteler

E-learnings for Benteler
Stuttgart, 29.04.2014 – Advertising agency hydra newmedia has developed and implemented a series of multilingual e-learnings for tradition-rich industrial enterprise Benteler. In future, the online training programmes will mainly provide support for the international conglomerate’s human resource development activities. Further learning modules are planned for other areas.

In times of skilled labour shortages, human resource management is a top priority for many companies. Tradition-rich company Benteler recognised this trend at a very early stage and has been offering its approx. 30,000 employees all over the world a wealth of opportunities for enhancing their skills for many years. The innovative e-learnings from hydra are the logical continuation of this approach. The online specialists from Stuttgart have developed fascinating training programmes for various target groups within the globally operating group, focusing on skill development, performance and talent management and the newly introduced SAP software. In the training programme, users can work their way through a multitude of SAP processes that are explained in the form of relevant tips and commentary. hydra’s Creative Director Martin Eymer explains the benefits:

The simulation isn’t just an accurate graphic depiction of the SAP system: the correct path can be clicked as well, just like in the real SAP interface. Alternatively, the user can opt to be shown how to click his way through the process. In combination with extensive background information, this gives every employee the opportunity to learn in the way that suits him best, which obviously has a huge impact on the success of the learning process.

That’s also evident from the high participation rates and approval ratings. As a result, the client is more than satisfied. Project leader Ulrike Stühmeyer-Pulfrich, Head of Personnel and Organisational Development at Benteler, would like to expand the company’s collaboration with hydra:

We are very satisfied with the committed and professional implementation of our e-learnings and look forward to working on more projects with hydra in future.

About Benteler:

Benteler International AG is a family enterprise with a success story that spans more than 130 years. Active in the automotive, steel and tube production, engineering and distribution sectors, Benteler employs approx. 30,000 people at 170 sites in 38 countries.

About hydra newmedia:

hydra newmedia is a digital media agency. It specialises in online product experience, branding and retail communication. All across the sales cycle – from acquisition to customer loyalty – hydra primarily focuses on putting products centre stage. E-learning, too, can be a rewarding
experience. Retailers around the world use hydra’s innovative online training for efficient product training and sales promotion – on the computer, tablet or smartphone.
Besides Benteler, hydra’s long list of clients also includes companies such as BayernLB, Daimler, Dell, FIBT, Garmin, incadea, Infront Sports & Media, In.Stuttgart, Schuberth, Sony Mobile, Toshiba, Trelleborg Sealing Solutions and many others.

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Yvonne Oexle-Buhr

Nellenbachstr. 24 
88662 Überlingen


Martin Eymer
Creative Director

hydra newmedia GmbH
Seidenstraße 57
70174 Stuttgart

t. +49 (0) 711 699 467 63
f. +49 (0) 711 699 467 61