iF Design Award 2012

hydra wins iF Award

Award follows recent prize for mobile trainings
Stuttgart, Feb 29, 2012 – Advertising agency hydra newmedia has won the iF communication design award 2012. The jury awarded the prestigious design prize to the Xperia™ PLAY product training that hydra developed for Sony Ericsson. This latest honour comes just a few weeks after hydra won the Annual Multimedia Award 2012 for the Xperia™ mini mobile training.

Xperia™ PLAY is the first PlayStation™-certified smartphone: a fully fledged Android™ smartphone equipped with proper gaming controllers. The interactive – and now awardwinning – product training explains the varied functions of the mobile phone to retailers. They learn all about the benefits the new product has to offer in an entertaining way and are optimally prepared for the sales pitch. The interactive Flash application is available for retailers on Sony Ericsson’s central retailer portal insider, which is available in 30 languages and used by retailers all over the world.

With the introduction of mobile product trainings the insider platform became an even more powerful tool. Trainings previously available only online become more accessible with the new mobile versions and can now be viewed on-the-go and offline. With the Annual Multimedia Award 2012 the first mobile product training created for Sony Ericsson was awarded with the Silver award.

Benoit Obadia, Xperia Marketing Programme Manager at Sony Ericsson, is delighted about the award for hydra.

hydra has been supporting our retailer communication activities very successfully for many years now. They pick up on retailers’ needs and encourage them to take part by creating innovative product experiences, entertaining product trainings and opportunities to win attractive prizes. The retailers love what they come up with – and the jury of the iF Award evidently does too!

The iF Award is one of the biggest and most prestigious design awards in the world and was established in 1953. A total of 4,322 entries from 48 countries were submitted for the current competition.

About hydra newmedia:

hydra newmedia is a digital media agency. It specialises in online product experience, branding and retail communication. All across the sales cycle – from acquisition to customer loyalty – hydra primarily focuses on putting products centre stage. E-learning, too, can be a rewarding experience. Retailers around the world use hydra’s innovative online training for efficient product training and sales promotion – on the computer, tablet or smartphone.
hydra’s customers include Sony Ericsson, Schuberth, Daimler, Toshiba, Infront Sports & Media, FIBT, Lunar Europe, Stepstone Solutions and Trelleborg Sealing Solutions.

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Yvonne Oexle-Buhr

Nellenbachstr. 24 
88662 Überlingen


Martin Eymer
Creative Director

hydra newmedia GmbH
Seidenstraße 57
70174 Stuttgart

t. +49 (0) 711 699 467 63
f. +49 (0) 711 699 467 61