What’s it all about?
HUGO BOSS is one of the most recognized premium brands for menswear. Now sales staff is encouraged to extend their focus to the female target group. For this purpose, our e-learning “BOSS Womenswear” serves as an important training tool. One key objective of the training is to familiarize sales staff on what makes the brand special. Valuable tips for successful sales talks are also included.
BOSS Womenswear is self-confident, feminine and modern. The e-learning aims to convey these brand values to the users.
• “Front row” approach: The content is presented to the users as if they were sitting in the front row of a fashion show
• Magazine style: Brand-oriented design language is reflected in the content
• Explorative interface: Varied interactions with integration of videos, audio and animations
• Know-How-Check: Entertaining and innovative quiz formats ensure knowledge transfer and check user knowledge retention
This e-learning is available to registered users only.
What’s so special?
- Emotion-driven learning experience
- Magazine-style design
- Support for sales
- Reflection tasks
- Responsive (Desktop / iPad)
- Available in 16 languages
- Client-side templating
- HTML5 single page app
- CSS 3D transformation