The task

How can we use VR- and AR-applications to create immersive learning experiences? How can virtual-reality courses provide users with concrete experiences of the content and, therefore, generate a high level of learning success? How can we purposefully use the self-paced exploration of 3D environments?

Using the example “aftersales in the automotive industry”, we created a sample solution to this task. In this project, we are looking at the benefits offered by the new aftersales approaches from different perspectives: Customers learn, which services they can be looking forward to. Dealers find out how to make the most of the digital transformation to benefit their sales. Service employees can improve their skills by adopting the soon-to-be-available methods and tools.

In this exemplary project, users can experience the contents from two different sides: from the perspective of the customer and from the point of view of a service employee.

The implementation

Our application lets users experience an exemplary aftersales scenario in the year 2025. Taking the role of a customer, users start in a futuristic house. They can operate a control panel that spans an entire wall. On this panel, they can order the product special “Racing Power” for their car at an introductory price. After the order has been placed, the user’s virtual vehicle drives autonomously to the car dealer.

There, the scenario shifts to the perspective of the service employee. In this environment, users can operate an AR interface inside the VR world. This way, they can – for example – diagnose problems in the car.







Die Vorteile

Our virtual reality applications bring aftersales visions to life.

  • Customers get to know additional products and services.
  • The additional functions can be tried out “live” with the virtual product.
  • Dealers can experience and practice the new processes directly by means of realistic simulations with original interfaces.
  • The virtual world offers a safe environment in which service employees can learn how to detect and resolve defects.
  • The application can be used with standard VR headsets.

This case only serves as an example. VR applications are relevant for many industry sectors and can cover a wide variety of topics. Regardless of the industry and topic, learning experiences in virtual reality offer the following advantages:

What are the benefits of VR learning experiences …

… for users?

  • Immersive, direct experience for optimal learning success
  • Highly motivating for the users because of the interactive, playful character
  • Applicable to a wide range of topics and industries
  • Attractive for different learning types and styles

… for companies?

  • Saving time and money by saving travel expenses: travel to other worlds by using a VR headset
  • A safe environment for training, especially for high-risk topics and scenarios, e.g. surgeries, handling hazardous goods, etc.
  • High scalability due to a wide range of implementation options
  • Can be combined with classroom training
  • Easy to carry out without complex maintenance efforts and without additional hardware: the VR learning experience is stored on the VR headset
  • Various presentation options, e.g. at trade fairs and conferences, as an in-house installation or location-independent as a teaching tour through different venues


We are happy to show your more of our VR projects. Simply email us:

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