Matters of the heart

What’s it all about?

With the first tablet from the Xperia™ series, Sony is entering a new market – and we get to be part of it. With the Xperia™ Tablet Z the next generation of Sony tablets hits the stores and we are creating the product training again. The focus: How to best demonstrate practical use cases and consumer benefits. This way, abstract features become tangible competitive advantages. And if the retailer at the POS is excited about the product, the customer will get enthusiastic about it, too.

insider+ is accessible for registered retailers only, sorry.